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Canadian Produce Marketing Association: Show Overview
The Canadian Produce Marketing Association (CPMA) is a leading trade association dedicated to representing the interests of the fresh fruit and vegetable sector in Canada. The organization serves as a key platform for promoting the growth and development of the produce industry, facilitating trade, and providing a voice for industry stakeholders on national and international issues.
KEY FUNCTIONS AND ACTIVITIES
- Annual Convention and Trade Show:
- Event Overview: The CPMA Annual Convention and Trade Show is one of the most significant events in the Canadian produce industry. It attracts professionals from across the supply chain, including growers, packers, wholesalers, retailers, and industry service providers.
- Features: The event includes a comprehensive trade show, educational sessions, and networking opportunities. It showcases the latest products, technologies, and services related to the produce industry.
- Location and Dates: The event rotates among major Canadian cities and is typically held in the spring.
- Industry Advocacy:
- Policy and Regulation: CPMA advocates on behalf of the produce industry at the national level, engaging with government bodies and regulatory agencies on issues such as food safety, trade policies, and sustainability.
- Market Development: The association works to expand market opportunities for Canadian produce domestically and internationally.
- Education and Training:
- Workshops and Seminars: CPMA offers a variety of educational programs aimed at improving industry knowledge and best practices. Topics include food safety, sustainability, supply chain management, and marketing.
- Resources: The association provides industry resources, including research reports, guidelines, and market data, to support members in their business operations.
- Networking and Community Building:
- Member Services: CPMA provides various services to its members, including networking events, business development opportunities, and access to industry-specific information and resources.
- Committees and Working Groups: The association has several committees and working groups that focus on specific areas such as food safety, sustainability, and international trade, enabling members to collaborate and address common challenges.
- Public Awareness and Promotion:
- Campaigns: CPMA runs public awareness campaigns to promote the consumption of fresh produce and highlight the health benefits of a diet rich in fruits and vegetables.
- Collaborations: The association collaborates with other organizations, stakeholders, and media to promote the produce industry and support public health initiatives.
PAST AND UPCOMING EVENTS
Canadian Produce Marketing Association 2025 April 8-10 | Vancouver Convention Center, Vancouver, BC
Canadian Produce Marketing Association 2024 April 23-25 | Palais des congrès de Montréal, Montreal, QC
MEMBERSHIP AND PARTICIPATION
- Members: CPMA’s membership includes a wide range of stakeholders from the produce supply chain, such as growers, shippers, wholesalers, retailers, and service providers.
- Benefits: Members benefit from advocacy efforts, access to industry events, educational programs, and a network of industry contacts.
WHY ENGAGE WITH CANADIAN PRODUCE MARKETING ASSOCIATION?
- Industry Representation: CPMA serves as a unified voice for the produce industry, advocating for favorable policies and regulations.
- Business Opportunities: The association’s events and resources provide valuable opportunities for business development and networking.
- Education and Resources: Members have access to a wealth of information and training to stay informed and competitive in the industry.
EXHIBITOR BENEFITS
- Access to buyers with substantial budgets
- Support to achieve your ROI objectives
- Opportunities to enhance your brand visibility
GET THE OPTIMAL CUSTOM TRADE SHOW DISPLAY FOR THE CANADIAN PRODUCE MARKETING ASSOCIATION!
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